Employer Branding中文是僱主品牌和Recruitment Marketing中文是招聘營銷是現時招聘活動中最常出現的「buzz words」,但卻有很多專業人士,甚至HR和recruiter都會將這兩個terms混淆,到底什麼是Employer Branding和Recruitment Marketing?他們又是怎樣對招聘活動變得越來越重要?

什麽是Employer Branding?

參考Google成功的Employer Branding例子

什麽是Recruitment Marketing?

Employer Branding vs Recruitment Marketing

關於Six People Map