【Employer Branding vs Recruitment Marketing】HR分清「僱主品牌」和「招聘營銷」可以在招聘策略上事半功倍

【Employer Branding vs Recruitment Marketing】HR分清「僱主品牌」和「招聘營銷」可以在招聘策略上事半功倍

Employer Branding中文是僱主品牌和Recruitment Marketing中文是招聘營銷是現時招聘活動中最常出現的「buzz words」,但卻有很多專業人士,甚至HR和recruiter都會將這兩個terms混淆,到底什麼是Employer Branding和Recruitment Marketing?他們又是怎樣對招聘活動變得越來越重要? 什麽是Employer Branding? Employer...